BRAND
GUIDELINES
LOGOS
Rounded Corner Seal
To be used as a seal at the top or bottom center of the asset. Must have at least twice its width of negative space on either side and one height of negative space above or below. White and black versions to be used interchangeably to allow for contrast separation with background.
Full Width Banner
To be used in any assets with an allowance of one height of negative space on each side of the logo. White and black versions to be used interchangeably to allow for contrast separation with background.
FONTS AND TEXTS
Header / Title / Chapter
Syne Extra Bold
Aa
To be used in all caps for the main Header, capitalize the first letter and lowercase the remaining letters for chapters and titles. For multiline text, use a line spacing set at [ 1 ]. Use the color that would provide the most contrast or as you see fit within your asset design.
Body
Proxima Nova
Aa
To be used with capital first letters and lowercase for the remaining letters in the body of your text. For multiline text, use a line spacing set at [ 1 ]. Use the color that would provide the most contrast or as you see fit within your asset design.
COLORS
HEX
RGB
CMYC
#0B0B0B
11, 11, 11
76, 71, 65, 81
#242323
36, 35, 35
80, 76, 71, 57
#3D3D3D
61, 61, 61
79, 73, 58, 29
#FFB30
244, 182, 63
0, 29, 89, 1
#EBEBEB
235, 235, 235
6, 4, 3, 0